Rajbhog has brought authentic Indian sweets and snacks to customers in the USA since the 1970s. The brand stands out for its superior quality sweets. Rajbhog creates a diverse selection of Bengali mithai and classic Indian sweets in the USA. They serve Indian communities and dessert enthusiasts throughout the country.
Rajbhog aimed to secure top rankings for highly competitive yet essential search terms. These included phrases like “buy Bengali sweets in USA,” “Indian sweets,” and “Bengali mithai in USA.” They wanted to reach more customers and increase website visitors. Key festivals like Diwali and Holi & more held special importance. The presence of many strong competitors made this task challenging.
We developed a targeted SEO plan to meet Rajbhog’s targets. We started by studying competitors to spot gaps and chances. Next, we did thorough keyword research focusing on USA geography and buyer intent. We also enhanced the website with helpful pages that matched search terms.
We updated meta titles and descriptions to boost click rates. On-page SEO work improved website speed and function. For off-page SEO, we built strong backlinks to increase site authority. We posted regular blog updates on topics relevant to their business. These included seasonal themes, informative content, and customer needs. We also fixed dead links using 301 redirects to help users browse smoothly.
The campaign delivered excellent results. Rajbhog now appears on the first page for competitive keywords like “Indian sweets online,” “Indian sweets online USA,” and “Bengali sweets.” They also rank in the top 5 for keywords like “Indian sweets in USA” and “Indian sweet shop.” This brings over 60,000 organic visits per month on average.
Rajbhog has kept its top rankings for five straight years. Their strong online presence makes them a popular choice during festivals like Diwali, Holi, Rakshabandhan, and more. Currently, Rajbhog serves loyal customers across the USA.
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