Ola expands its services by Acquiring Ridlr.
Ola on Tuesday informed about the acquisition of Ridlr, a public transport ticketing and commuting app. With all major cities having their own metro trains developing this acquisition has a promising future.
“Public transportation serves millions of Indians every day, and powering these needs with real-time information, mobile ticketing, cashless payments, and reliable services is bound to impact their end experience. The challenge really is to make the entire ecosystem inclusive and robust for all,” said Bhavish Aggarwal, co-founder and CEO of Ola.
Ola believes the acquisition will be very fruitful.
Ola believes that the integration of Ridlr will enable users to easily fulfil all their mobility needs through one app. Ridlr enables users to search and book public transport options on their mobile phones. Ridlr’s devices are based on “IoT” and are claimed to digitalize public transportation in India.
Collaboration between it’s user friendly mobility features and Ridlr’s experience in mass transit will enable more efficient solutions for users at large. This acquisition enables Ola to bring new technology and mobility options to its existing infrastructure. It will help them reach more cities in India and abroad.
How will the two companies work together?
A team of 64 employees from Ridlr will join Ola to integrate the two companies. Ridlr is currently functioning in Mumbai and Delhi. It has partnered with BEST, Delhi Metro, and Mumbai metro. Brijraj Vaghani(founder of Ridlr) will continue leading the company’s operations.
“By joining forces with Ola, we are delighted to become part of an evolved ecosystem that will act as a one-stop destination for any urban commute in an affordable and seamless manner,” said Brijraj Vaghani
There is mass development being carried out in the country for a better Public transport. Metro rails are being set up in all major cities. If a convenient mode of booking a ride is accessible, it will definitely increase Public Transport use. Their existing large user base will help them expand in this sector also.
