In this blog, we explore the top 9 Reasons You Should Redesign Your Website. We talk about why it is crucial for improving performance and staying competitive.
let’s get started!
Your website is your 24/7, most successful salesperson. Yes, you heard it right. Your website is a 24/7 digital storefront for your business. It showcases products or services, contact information and the overall essence of the brand. Your website should be skilled enough to do all this most compellingly, such that it casts a spell on your audience.
Like any skilled salesperson, it should not only attract potential customers but also engage and convert them efficiently. However, just as a salesperson needs ongoing training to perform optimally, your website requires regular assessments and updates to maintain its effectiveness.
The author of this blog, Aris Shaikh, has shed light on various reasons why investing in a website redesign is crucial for keeping your brand presence competitive and aligned with business goals.
9 Reasons You Should Redesign Your Website
- Your Website is not mobile-responsive
In 2024, mobile traffic approximately contributes to 63% of the overall website traffic. As mobile searches are gaining prominence every day, search engines have built their entire experiences around them. Google rewards websites that are designed with a mobile-first approach. Redesigning your website to improve mobile responsiveness ensures it looks and works great on all devices.
Implementing accelerated mobile pages and responsive design can certainly boost your search engine rankings. When you approach redesign, you can wireframe your mobile pages first and fit them naturally within the desktop design. - You want to improve the functionality of your website
Your website should be easy to use and accessible for all the stakeholders. As you scale your business and expand your services, your website should reflect that. For example, imagine integrating a feature that lets users schedule appointments directly or setting up an automated live chat feature that immediately answers all the queries a user may have.
If you want to enhance the functionality of your website, redesigning your website is the first step. It’s all about making your site work smarter, not harder, making every visit a breeze for your customers. - You are considering rebranding your company
Is your company undergoing a rebranding exercise? Are you considering changing the logo, mission and vision statement of your brand? If yes, then it’s the perfect time to reflect these changes on your website too. It’s not just about changing the brand’s look, rather, it’s about changing the whole experience that the brand offers. Think about aligning the new logos, colour schemes, and brand messaging across every page to give visitors a taste of the new you. While this exercise may be time-consuming, it is pivotal to your brand’s renewed identity, its positioning and overall brand growth. - Your content is outdated
If your website content feels old and boring, it’s time to change it. Outdated content turns visitors off, harms your online visibility and also negatively impacts your brand credibility. You might be dealing with a bunch of 404 errors or broken links, which frustrate visitors and make search engines think your site isn’t well-kept. And the traffic? It’s not what it used to be, which might mean your content isn’t hitting the mark with your audience anymore.
All these are signs that your content strategy and website need a complete overhaul – not just a few minor tweaks. You can take this as an opportunity to reconsider your brand messaging and refine it to resonate with your audience. Engaging copy coupled with stunning visuals can again help you regain your lost glory! At Eiosys, we can help you craft a full-funnel content strategy and on-page SEO that is sure to cast a spell on your audience.
- You are not seeing any traction
If you’re not seeing much traction on your website – be it in traffic, leads, or conversions—it’s a sign that something’s off. When visitors land on your site, they spend only 10-20 seconds without interacting much, it tells you that they’re not finding what they expected or that the site isn’t engaging enough. This could be due to several reasons: maybe your site’s design is not appealing, the user interface is confusing, or the content doesn’t capture their interest.
Consider analyzing your site’s analytics to see where you lose these potential customers. Are there specific pages they leave quickly? What’s the journey they take through your site? Improving these aspects might involve refining the content to make it more engaging, simplifying the navigation, or enhancing the visual appeal to keep visitors interested longer. - Your competitor’s website is more robust
Many of your customers will form a first impression about your business by seeing your website. And, they will also see your competitor’s website too. If your competitor’s website is aesthetic, loads quickly, or just looks modern, you may be missing out on an audience that could be yours. This can be a wake-up call.
Take this as a challenge to level up your website experience. It can be having a more intuitive design, engaging content, or just equipping your website with more functionalities.
Eiosys can help you audit your competitor’s website. From technology solutions to SEO and backlinking profile, we can provide deep insights that can be invaluable to you in your website redesign or brand refresh process.
- Your website Is lagging in security aspects
Users expect a secure online experience, and failing to provide that can drive them away and damage your brand reputation. While redesigning your website, you can also conduct security audits to identify issues and troubleshoot them.You can consider SSL certifications to encrypt data.
Adding multi-factor authentication (MFA) can also significantly enhance security by ensuring that only authorized users can access sensitive areas of your website. These steps can help safeguard your site and build trust with your visitors. - You want to improve website navigation
Your website architecture should be simple and intuitive. Visitors should easily be able to find the information they need without getting lost. A website redesign can help streamline the overall navigation. It can make the website more logical, cleaner and well-aligned with user expectations.
An intuitive navigation not only improves user experience but also increases engagement and conversion rates. - You want your website to latest web standards
Technology and web standards are rapidly evolving. If your website isn’t updated to comply with the latest HTML, CSS, or JavaScript standards, it might not perform well across all browsers and devices.
By embracing modern web development practices, you can leverage new features that optimize functionality and improve overall user experiences. Regular updates and compliance with these standards ensure that your website remains efficient, engaging, and accessible to everyone.
When to Redesign a Website?
There is no straight answer to this. Deciding when to redesign your website can be tricky as it depends on various factors.
If your website looks outdated compared to competitors or experiences a drop in key metrics like traffic, engagement or conversion rates, it’s time for a brand refresh.
A good rule of thumb is to review your website’s design and functionality every 2-3 years to ensure it remains relevant and effective in achieving your business objectives.
We also have a dedicated service page for Website Design for Real Estate & Education brands.
Conclusion
Redesigning your website could be a great business decision. It can help you stay a step ahead of your competitors and boost your brand recognition.
If you need any assistance, you can avoid our website development service design service to recreate a stunning website that has easy navigation, loads quickly and brings plenty of success to your business.
FAQs
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