DG Training is a leading training institute based in Dubai. They offer various skill development courses in Video Editing, Graphic Design, Microsoft Office, & Digital Marketing. They faced stagnant sales due to a lack of online presence.
Their website content was plagiarized which led to Google penalties and negligible website traffic for over six months. This resulted in no leads and missed business opportunities.
Eiosys partnered with DG Training to implement a comprehensive SEO strategy tailored to Dubai’s specific market.
We conducted a thorough keyword analysis using Semrush to identify relevant terms with high search volume related to the training courses offered by DG Training in Dubai. We conducted a competitor analysis to determine which keywords were high-volume and created content accordingly.
We optimized DG Training’s website content, including page titles, meta descriptions, and header tags, to target these keywords effectively. We replaced the plagiarized content on their website with fresh, high-quality content relevant to DG Training’s courses.
We also improved the technical aspects of their website, such as optimizing website speed, mobile-friendliness, and creating an XML sitemap for better indexing. We conducted weekly meetings with DG Training’s team to develop a content roadmap and discuss strategy adjustments.
We created valuable and informative blog posts related to the training courses. These blogs helped to increase the website’s Domain Authority. We ensured that search engines could easily crawl and index the website by managing robots.txt and submitting an XML sitemap.
We employed a project management tool to monitor SEO activities, including on-page SEO, Google Analytics, and Google Search Console. Daily team standups ensured that all tasks were completed on time.
We focused on local SEO to increase visibility in Dubai. This included optimizing their Google My Business listing and implementing local SEO strategies to attract students in the area. Regular Google My Business posts and responses to customer reviews further increased exposure.
To further improve their website’s authority, we implemented off-page SEO strategies. This involved building backlinks from reputable websites through social media promotion and directory submissions.
Within four months, DG Training achieved significant results:
By implementing a data-driven SEO strategy, Eiosys helped DG Training overcome their online challenges. The new content, improved website structure, and local SEO focus resulted in a significant increase in website traffic, improved keyword rankings, and ultimately, more sales for their business insurance courses.
Want to boost your website’s organic visibility? Partner with Eiosys for expert SEO services.
