Dwaraka Organic was founded by Shweta and Sanjay Birla in 2017. Today it is one of the most trusted organic brand known for its pure and chemical-free products. The brand aims to make healthy, sustainable food accessible to everyone. Despite a solid reputation, Dwaraka Organic struggled with low online visibility. They needed more traffic and brand recognition to reach consumers seeking organic products.
We understood the challenge and did our research on keywords and target markets search intents. Then developed a focused SEO strategy for Dwaraka Organic to boost their organic traffic and rankings.
1. Keyword Analysis: We used Semrush to identify high-volume keywords related to organic food, healthy eating, and sustainability. This guided our content plan, targeting words and phrases that aligned with Dwaraka’s products.
2. Website Structure and Optimization: We organized the website with clear, SEO-friendly URLs and page slugs. Working closely with the Dwaraka team, we created a user-friendly structure to improve navigation.
3. Content Strategy: We built a blog content roadmap. Our posts focused on organic farming, health benefits, and product features. This increased engagement and improved rankings for relevant searches.
4. On-Page SEO: We optimized meta titles and descriptions for all pages. We set up canonical tags to guide search engines and prevent duplicate content issues.
5. Technical SEO: We enhanced site speed, ensured mobile responsiveness, and implemented an XML sitemap. We also configured robots.txt to improve search engine access.
6. Off-Page SEO and Link Building: We created backlinks by answering questions on Quora and collaborating with authoritative sites. This boosted domain authority and directed traffic to the website.
7. Local SEO: We optimized Dwaraka’s Google My Business listing to increase visibility in local searches.
8. Analytics and Monitoring: We integrated Google Analytics and Google Search Console. Monthly audits via SEMrush helped us track progress and adjust the SEO strategy.
In six months, Dwaraka Organic saw strong results:
– Visibility: Impressions reached over 1.5 million, with 14,000 clicks recorded in Google Search Console.
– Keyword Rankings: High-impact keywords ranked in top positions, driving traffic for organic-related searches.
– Organic Traffic: Brand awareness grew significantly, attracting a larger audience.
Our SEO efforts brought substantial growth for Dwaraka Organic. The brand achieved higher online visibility, connecting with more consumers interested in organic products. This SEO boost supports Dwaraka’s mission to promote sustainable, healthy food choices. Interested in similar results? Discover our SEO services at Eiosys and contact us to start your journey.
