Dwaraka Organic was founded in 2017 by Shweta and Sanjay Birla. The brand is known for its high-quality, organic food. The challenge was to reach more people and tell them about the benefits of organic products. SOcial media came into picture here and they wanted to channelize it in a way that reflected their values, without using paid promotions.
We understood the challenge and created a social media plan focused on organic growth. We started by sharing their story and connecting with people who care about healthy, sustainable food.
Results: Their follower count grew to approx 500, with many people engaging with the posts and learning about organic food.
Results: The Facebook page grew to 13K followers, building a community of people who are interested in healthy, organic living.
Results: The Twitter following grew to 321, helping spread the word about Dwaraka Organic.
Results: Pinterest followers reached 1.2K. Monthly views jumped to 305.4K, reaching more people interested in organic food.
Results: YouTube subscribers grew to 61, and the videos got good engagement.
Dwaraka Organic’s social media presence grew significantly thanks to our organic approach. They were able to engage with a targeted audience, turning them into loyal customers. This strategy helped increase the brand’s authority and visibility, creating a community of people who care about organic food and sustainability. Dwaraka Organic now plans to continue using social media as a tool for their future expansion.
