Exceed Insurance, a leading insurance agency in the United States, faced a challenge in increasing sales and revenue for their business insurance solutions.
Despite their strong market presence, they struggled to attract new customers and generate leads through their online channels. Their website was not optimized for search engines, and they lacked a robust digital marketing strategy.
To address these issues, Exceed Insurance partnered with Eiosys to implement a comprehensive SEO and digital marketing strategy. Our team focused on improving their online presence and driving targeted traffic to their website.
To begin, we conducted a thorough website audit using SEMrush to identify areas for improvement. We assessed its technical health, content quality, and on-page SEO elements. Next, we conducted a comprehensive keyword analysis to identify relevant terms with high search volume. We optimized Exceed Insurance’s website content, including page titles, meta descriptions, and header tags, to target these keywords effectively.
To enhance the website’s content, we developed a content strategy that focused on creating valuable and informative content that resonated with Exceed Insurance’s target audience. We included blog posts, articles, and videos addressing common insurance questions and concerns.
Additionally, we improved the technical aspects of the website to enhance its search engine visibility. This included optimizing website speed, mobile-friendliness, ensuring proper XML Sitemap submission, and addressing any technical issues we identified during the audit.
As a local business, Exceed Insurance benefited from optimizing their online presence for local search. We focused on optimizing their Google My Business listing and implementing local SEO strategies to attract customers in Indianapolis & Sacramento.
To further improve the website’s authority, we implemented off-page SEO strategies such as writing and publishing guest posts on reputable websites, submitting the website to relevant online directories, promoting content on social media platforms, and regularly monitoring and evaluating the quality and quantity of backlinks pointing to the website.
We used a project management tool to track all progress and ensure that all tasks were completed on time. We conducted monthly website audits to identify new issues and make necessary adjustments to our strategy.
Through our ongoing efforts, we successfully improved Exceed Insurance’s domain authority and increased their visibility in the local map pack. We monitored their performance using Google Analytics and Google Search Console to measure the impact of our efforts and make data-driven decisions.
Our efforts yielded impressive results within seven months:
By implementing a targeted SEO strategy, Exceed Insurance was able to significantly enhance their online visibility and attract more potential customers. The increase in impressions and improved keyword rankings directly contributed to their overall business growth.
Looking to rank at the top of the SERPs? You can check out our SEO services or contact us to get started!
