Problem

Exceed Insurance is a 20 years old US based Insurance agency that provides a wide range of insurance services like home, auto, and business insurance. They came to us to help them build strong connections with their target market. Their engagement was low, and they weren’t reaching enough potential customers. They were struggling to improve their online presence, build trust, and connect with more people—without using paid ads.

The Strategy

  1. Instagram: We created visually appealing content that aligned with Exceed’s brand values and educated followers about insurance.
  2. Twitter: We shared industry insights, tips, and engaged with followers to build trust and awareness.
  3. Pinterest: We leveraged visual content to attract a wider audience and drive traffic to Exceed website.
  4. LinkedIn: We positioned Exceed as an industry leader by sharing valuable content and connecting with professionals.
  5. YouTube: We produced informative videos to explain complex insurance concepts and build a loyal community.

The Results

  1. Twitter: Following increased to 183, with a 25% increase in engagement per post.
  2. Pinterest: Gained 151 followers and achieved impressive monthly views of 108.3K.
  3. LinkedIn: Reached 110 followers, establishing Exceed as an industry authority.
  4. YouTube: Experienced steady growth in subscribers and video views..

Implementation

  1. Content Planning: We crafted a content calendar filled with posts that shared knowledge and solved common insurance problems.
  2. Engagement: We actively responded to comments, interacted with followers, and encouraged them to share their experiences.
  1. Monitoring Growth: We tracked the success of every post and adjusted our strategy based on real-time data.

The Impact

Exceed Insurance’s social media presence grew steadily, with more people following and engaging with their content. They were able to educate their audience, build trust, and create a loyal community. Through this organic growth, Exceed is now well-positioned to expand its reach and connect with more customers in the future.

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