Patvin Engineering

Patvin Engineering is a leading supplier of turnkey projects for over two decades, and offers innovative solutions like smart paint circulation, sealant systems, cobots, and lubrication systems to industries like automotive, electronics, pharmaceuticals, aerospace, and more. 

They faced the challenge of increasing their online visibility and attracting more customers. To address these issues, we implemented a comprehensive SEO strategy so they can:

1. Expand their online reach by targeting a wider range of industry-related keywords and content in various geographies.
2. Improve their search engine rankings for keywords that indicate customers are ready to buy their services.

Solution:

To enhance Patvin Engineering’s online presence and attract more customers, we implemented a comprehensive SEO strategy. We began by conducting a thorough keyword analysis using Semrush to identify relevant terms with significant search volume. We then analyzed your competitors’ top-ranking pages to understand their content strategy and identify areas for differentiation. 

We then created a well-structured website with clear page slugs. Throughout this process, we collaborated closely with the Patvin Engineering team to refine the website structure. Once the website was established, we developed a content roadmap for their blog. We tracked progress and project outcomes using a dedicated project management tool.

To enhance their online presence, we focused on off-page SEO strategies such as writing quora answers, social citations to build quality backlinks from authoritative websites and social media platforms. We also optimized image SEO by writing descriptive alt tags for all images.

We helped Patvin Engineering with their Google My Business listing. This helped them rank higher in local searches. We updated their website’s meta titles and descriptions. We also set canonical tags to help search engines understand their website better. Additionally, we ensured their website was technically sound and accessible to search engines by optimizing site speed, ensuring mobile-friendliness, creating an XML sitemap, and configuring robots.txt.

To monitor website performance and user behavior, we integrated Google Analytics and Google Search Console. We also conduct regular site audits using SEMRush for Patvin Engineering at the end of each month. These audits helped identify and address any new issues that may have arisen. This allows us to maintain and improve the website’s performance over time.

Results:

In six months, Patvin Engineering’s website got over 145,000 impressions. That’s a big increase from the previous six months, which had 24,000 impressions. Patvin Engineering’s website impressions increased by a remarkable 504% in six months. The average click-through rate (CTR) was 5.8%.

Before we started, there were 163 keywords that didn’t rank. But after a few months, they had 74 keywords in the Top 3, 61 keywords in the Top 10, and 78 keywords in the Top 100. These keywords were for different places, like India, the United States, South Korea, Germany, and Japan.