Introduction
Reality Tours & Travel was founded in 2005 by Chris Way and Krishna Pujari with a bold vision- to change perceptions about slums through educational tours in Dharavi, one of Asia’s largest slums. From the start, 80% of the post-tax profits were reinvested into local development projects, setting a strong foundation for socially responsible tourism.
What began as a single tour in Mumbai has grown into a well-known travel company offering meaningful experiences across several Indian cities. Reality Tours focuses on real people, authentic stories, and creating a positive impact in the communities it touches.
They now operate several popular tours, including:
- Mumbai Slum Tour (Dharavi)
- Delhi Slum Tour (Sanjay Colony)
- Street Food Tours in cities like Mumbai and Delhi
Their target market is mainly from the US, UK, Europe, and Australia. These travelers want to see India differently. They seek immersive, offbeat experiences that support local communities.
In 2016, we partnered with Reality Tours to build their first SEO-friendly website. It helped them grow visibility and attract more global tourists. In 2024, we teamed up again to revamp the website and eventually to improve their website’s SEO.
Check out our previous case study for reality tours here.
Solution
Website Audit and Competitor Research
We started with a detailed site audit using SEMrush and Ubersuggest. We checked the site’s technical health and content gaps. Then we looked at their top competitors. This helped us find what Reality Tours could do better. We used this research to build a strong, keyword-focused strategy.
Content Roadmap and New Page Creation
We created new landing pages for their top-selling tours. These included the Dharavi slum tour, Sanjay Colony tour, and food tours. Each page had SEO-optimized content, internal links, and engaging visuals. We also added proper meta tags and alt texts. We also planned for their monthly blog posts well in advance based on multiple factors ( keyword research, popularity, expected traffic,etc.), painting a clear picture of how we planned to attack the content aspect of SEO.
On-page SEO Improvements
We made several technical updates to improve on-page SEO. This included fixing meta tags, heading tags, and internal linking. We optimized the robots.txt and submitted the updated sitemap to search engines. These changes improved crawlability and boosted site structure.
Content Creation and Seasonal Campaigns
We created blog content around key themes. These included responsible tourism, local culture, travel safety, and tour insights. Each article used high-intent keywords relevant to international tourists. This kept the site fresh and helped attract the right audience.
Off-page SEO and Social Citations
We built authority with targeted off-page SEO. We listed Reality Tours in trusted travel directories. We engaged with social travel communities and answered queries on ethical tourism forums. These steps boosted their visibility and strengthened trust.
Monitoring and Reporting
We tracked progress using Google Analytics and Google Search Console. We watched metrics like traffic, keyword positions, and click-through rates. Regular reports helped us stay on top of trends and refine our strategy.
Project Management and Execution
We managed the entire project through an industry leading task tracker. Daily team syncs helped us stay on time and fix issues quickly. From audits to content publishing, each step followed a set process.
Backlink Strategy and Travel Forums
We built backlinks from relevant blogs and travel forums. We also posted well-written answers on platforms like Quora. These actions drove organic traffic and improved domain authority.
Impact
The results were clear. Reality Tours now holds 2 out of the top 5 spots on Google for important keywords like:
- “Mumbai slum tour”
- “Dharavi tour”
- “Delhi slum tour”
Their website traffic improved significantly. More global travelers now discover them online. Their flagship tours have seen higher engagement. Their flagship tours have seen higher engagement, and the click-through rate (CTR) has also increased. The new SEO-driven site continues to deliver consistent growth.
With a fresh design, better content, and focused SEO, Reality Tours is reaching more people while staying true to its mission” showing the real India and giving back to the community”
Looking to grow your online visibility and attract the right audience? Explore our expert SEO services in Mumbai to get started.