Rental Bunny operates as an IT rental company based in Mumbai. They rent out laptops, MacBooks, iPads, iMacs, iPhones, and printers. The company aimed to boost its online visibility, but faced challenges due to the competitive and saturated nature of the rental market. This made it tough to stand out in search results. Their daily reach was limited to 0-5 clicks and about 100 impressions daily. They needed an expert to research keywords and develop a strategy for their specific market segment.
We started by doing a Website Audit to analyze SEO using SEMrush. This allowed us to check out competitors and spot potential growth opportunities. We also compared ourselves to competitors and mapped keywords to find high-intent and informative ones. These keywords focused on the IT rental industry in cities like Mumbai, Pune, Hyderabad, and Delhi.
After that, we made a Content Roadmap with monthly blog posts about IT rentals. These posts helped to increase the website’s Domain Authority (DA). To get more traffic, each post zeroed in on specific keywords. On the tech side, we made the site better by improving its title and meta tags alt tags, and image optimization.
We also took care of Robots.txt management and Sitemap submission to make sure search engines crawl and index pages .
We used a Project Management Tool to keep track of SEO activities like on-page SEO, Google Analytics, and Google Search Console. Daily check-ins during team standups made sure all tasks stayed on time.
Our Social Citations campaign boosted Rental Bunny’s presence on different platforms. We also handled Local Listings and improved Google My Business Setup & Verification to boost local search visibility. Regular Google My Business posts and replies to customer reviews helped increase exposure even more.
We enhanced their Google Business Page to improve local rankings. This made Rental Bunny show up in Google’s Local Map Pack, which boosted their visibility in nearby searches. We monitored performance using Google Search Console Reports, Google Analytics Reports, and Google My Business Insights. This gave us the ability to adjust our approach and maintain steady growth.
To optimize off-page SEO, we focused on getting backlinks from trustworthy sources. This helped increase the website’s Domain Authority. We also answered questions on Quora to drive more organic traffic. Our plan to combine technical SEO, content creation, and local SEO management led to lasting success for Rental Bunny.
The results blew us away. Within six months, Rental Bunny saw a huge boost in its organic reach. We managed to increase clicks from 0-5 daily to 60 per day marking a 1,100% jump. Impressions went up from 135 to 3,070, a 2,174% increase. To keep growing, we rolled out plans step by step over time making sure the growth graph kept going up. These gains led to more people reaching out. This helped Rental Bunny grab the top spot in search results becoming the go-to for IT rentals in Mumbai.
Eiosys boosted Rental Bunny’s online presence, drew more visitors, and expanded its customer base. If you’re looking for the best SEO services for your website, contact us today or visit our SEO service page to learn more.
