SGL (Solitaire Gemmological Laboratories) is a global leader in diamond grading and certification. Founded in 2007, SGL has expanded its reach to 23 locations across 5 countries.
With a strong reputation for quality and meticulous diamond grading, SGL aims to educate consumers about diamonds, elevate industry standards, and build trust in both natural and lab-grown diamonds.
To connect with a wider audience of diamond buyers and industry professionals, SGL sought our expertise to enhance their social media presence
We crafted a carefully tailored social media strategy for each platform, focusing solely on organic methods to connect with SGL’s diverse global audience. Every follower and engagement was earned through authentic, meaningful content—without relying on paid promotions.
Results: We were able to have a 60% increase in the number of Instagram followers. Starting from 8.1k in December 2021 to 12,984 in December 2023. Thanks to our fresh and engaging content. We made sure our reels were educational and entertaining to reached thousands of relevant accounts, leading to a significant boost in both engagement and follower growth.
Results: LinkedIn followers rose from 2,113 to 6,815, establishing SGL as a recognized leader in diamond certification.
Results: Impressions increased from 220 to 770, a 250% boost in Twitter engagement.
Results: Facebook reach grew consistently, increasing visibility and interaction.
Results: Over 5,000 impressions and 98 pins connected SGL with a new audience segment.
Results: This established SGL as a trusted authority among diamond buyers and increased brand recognition.
Our data-driven approach aligned closely with SGL’s goals. The steps included:
Our social media strategy enhanced SGL’s visibility and authority, solidifying its position as a leader in diamond certification. With engaging content and genuine connections, SGL built a loyal following, strengthened its digital presence, and reinforced its global reputation.
