AI is shaping the world around us including the information you access online. In fact, there are high chances that you’re reading our page because an AI tool suggested it to you. While the debates around AI and its impact on the labour market and human creativity are unending, one thing is for sure- AI is here to stay.
As a business, this revelation is of immense importance to you. With the rise of AI-driven search engines and voice assistants, you need to optimise your online content to appear in direct answers and AI-generated results. This has given rise to a new concept – Answer Engine Optimization (AEO).
But, before we delve deeper into the nitty gritty of AEO, let’s understand why it deserves your time, money and efforts.
You might have heard of the first mover advantage. Well, let’s apply the same principle here and assume that you start investing today in correct AEO measures.
A few years down the line, your business will have a unique place in the industry along with immense credibility.
AI is shaping the world around us including the information you access online. In fact, there are high chances that you’re reading our page because an AI tool suggested it to you. While the debates around AI and its impact on the labour market and human creativity are unending, one thing is for sure- AI is here to stay.
How?
Because the race is no longer about getting on top of the SERP but about offering content that answers users’ queries ASAP and making it easier for the AI tools to read and recommend your website.
At Eiosys, we specialize in AEO strategies that ensure your content is not only indexed but also presented as the top answer when users ask relevant questions to AI platforms. Whether through voice search responses, or generative AI platforms like Chatgpt, Perplexity or Claude
Number of clients
Keywords Ranked Top 10
Avg. Traffic Growth
Keywords in map pack
Answer Engine Optimization or AEO is a digital marketing strategy that focuses on optimizing content to answer user queries on answer engines. If you ask for any information on an AI platform, you see results summarising the information along with the links to relevant sources. Generative AI platforms collate information.
Thus, Answer Engines are AI tools that provide direct, precise and often actionable information to users. In simple words, you have to optimize your content to appear as a direct answer on generative AI platforms like Chatgpt, Perplexity, Claude and many other platforms.
For many of us, these tools have become an integral part of our everyday life. We use ChatGPT, Microsoft Copilot, Bard AI, Perplexity AI almost on a daily basis for work, assignments and even leisure.
AEO is all about making your business accessible to people through Answer Engines. The focus should be on improving your brand visibility.
If you are not incorporating AEO strategies into your marketing, you may be falling behind your competitors.
Gone are the days when people searched online by typing fragmented keywords into search engines. Nowadays, users now ask full questions through voice assistants, chatbots, and smart devices. Thus, the focus has shifted from getting on the top of SERP to offering clear, concise, and authoritative answers that can drive results.
Here’s why AEO matters for your business:
Although the main goal of both SEO and AEO remains the same, that is, to increase visibility of your site online, they adopt different approaches and serve varied purposes. Search Engine Optimisation, as the name suggests, is all about the efforts that would get your site on the top of a search engine’s results page (SERP) and drive clicks and conversions. There are both on-page and off-page elements to SEO. Thus, SEO by itself is a broad category that involves all those efforts that drive organic traffic to your website. AEO, on the other hand, focuses on solving user queries by offering direct, clear and concise responses. It involves all those efforts that would make your site more readable and compatible for AI platforms like ChatGPT, Perplexity AI, Bard AI and the like. The question is: as a business, which one do you need?
At Eiosys, we offer a comprehensive suite of Answer Engine Optimization services tailored to your business needs.
The tech stack employed to build a website is like its backbone. If the foundation is faulty, there are going to be issues with the website altogether.
Thus, at Eiosys the first task we do is to ensure that your website is technically sound for AEO. That means, we channelise our efforts in analysing and enhancing core elements of your site such as site speed, mobile compatibility, and structured data implementation, and more.
If tech stack is the skeleton then content is the soul. Once we identify the key questions your audience is asking, we optimize your content to ensure it ranks as the best possible answer. Our content optimization strategy includes:
1.Structuring Content for Snippets
2.Providing Concise Yet Comprehensive Answers
3.Enhancing Readability and Engagement
This is intricately linked to content strategy. Our wordsmiths craft responses that are informative, authoritative, and easy to understand.
Moreover, by using a conversational tone and structured content layout, we ensure search engines and AI assistants can easily extract key information.
AEO success relies on credibility. We help build your website’s authority by:
1.Enhancing internal linking to establish topic authority.
2.Securing high-quality backlinks from reputable sources.
3.Optimizing external citations to improve brand recognition in AI-driven search engines, and much more.
With the growing dominance of voice search, we tailor your content to match how people ask questions verbally. To do so:
1.We use natural language and conversational phrases.
2.Structure responses in a way that AI voice assistants prioritize.
3.Since voice search is often conducted on smartphones and smart speakers, we ensure mobile-friendliness and fast loading speeds, as
Google’s “People Also Ask” section is a goldmine for visibility. We optimize content to appear in these treasure trove of question-answer boxes by:
1.Identifying common follow-up questions related to your industry.
2.Structuring answers in a way that aligns with Google’s preferred format.
3.Continuously updating content to match search engine algorithm changes.
So, are you ready to dominate AI-powered search engines? If yes, our AEO experts at Eiosys are here and eager to help you out.
Yes. We can offer AEO services in vernacular languages like Hindi, Gujarati, Marathi and other languages as per your requirements.
Content that directly answers the user queries. Short pieces from detailed how-to-guides, faqs, quotes and statistics, listicles and comparison-based articles, infographics, pie charts are some examples of content formats that can rank on answer engines.
Our team of in-house SEO and AEO experts can help you track that. We will also give you a before and after picture of your AEO score after you avail our AEO services in Mumbai.
Schema markup provides search engines with additional context about your content, making it easier for them to understand and categorize information. This increases the chances of your content appearing in rich snippets and voice search answers.
Boost your visibility on answer engines today!
